Package Redesign | Food Photography Art Direction

Few brands have such a loyal following like Hormel Chili. So when they were ready to updated the packaging, we knew we couldn’t stray too far from the existing design. We art directed all new photography for over 30 different flavors and placed that appetizing, updated imagery right up front. With that flavor appeal on lock, we proceeded to carefully update the rest of the design. The result is a recognizable favorite that stays true to the brand equity of this legendary product.